If I was the Polaris dealer I'd want my money back.
Loraine and I received a piece of junk mail a few days ago. Specifically, this piece--
We had to laugh when we received it. After all, neither of us have ever shown any inclination toward buying a four-wheeler, even if we could save $1,000 on the purchase. In fact, every time we see someone hauling one around on a trailer we joke to ourselves that we could probably finance a trip to Europe on what that person Spent on the machine.
And we're usually right about it.
The chuckles were compounded when we saw something else on the card; specifically, exactly where we were supposed to go and get $1,000 off of our four-wheeler--
That's right. A Polaris dealer in New Mexico paid a marketing firm in Minnesota to send a postcard to a couple in Michigan that has no intention of ever buying their product. Isn't the American advertising industry just incredible?
8-)
I'm sure it was some kind of printing or collating error, but like I said, if I were the Polaris dealer I'd ask for my money back. I'm sure it wasn't much, but they did paid something. And I'm guessing we weren't the only ones who received a misprinted card. In fact, if every single household in Marquette received one, that's, like, 9,500 addresses (assuming the national average of 2.2 people live at each address). The penny or so they probably spend on us isn't much, but that would be $95 for the entire city of Marquette. And there are a lot of places Marquette's size—and bigger—where the cards may have been sent, so the cost could add up quickly.
Who knows—maybe THEY spent enough on the mailing for us to finance a trip to Europe. Wouldn't that be ironic?
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