I wonder if I need to narrow my “brand”
down a little more?
That thought came to me after I
finished giving a tour for the UP History Conference this weekend,
and I was thinking about everything I have coming up in the next
month or so—stuff on the radio, stuff on TV , stuff for the History
Center, and even an article for the Mining Journal. That's a lot
of stuff in a lot of different areas. And it got me to thinking
about my “brand”.
A couple of weeks ago Loraine and I
were having lunch with my friend Deanna, who was telling us about a
speaker she had listened to. This speaker, world-renowned for his
marketing savvy, said that everyone should have a “brand” that
can be described in two to five words. That's it; just a short
statement that tells who and what you are. As an example, Loraine has
a perfect “brand”--”That World War Two Woman”--five words
that describe perfectly who she is and what she does.
Me? Not so much. Unless, of course,
you consider “World Class Dork” to be a good branding statement.
We've discussed in here many times
about how there are several different “Jims”. There's Radio Jim,
TV Jim, History Jim, and, if you wanna go out on a ledge, “Finish
Line Jim”. And many people who know me as one kind of Jim don't
even realize there are the other different “Jims”, as has been
evidenced by people who've watched my History Center videos and have
asked I work for the History Center or if I do something different
for a living.
That, I think, is my problem as far as
trying to figure out what my “brand” might be. I'm just involved
in too many things. My brand could be “That Guy in the Radio” or
“That High School Bowl Host” or “The Weirdo on TV 19” or
“That Dorky History Dude”, all of which are accurate and all of
which fit within the five word limit. But it can't be all of them.
There's not one over-arching theme in which to fit my “brand”,
unless we go back to an old (but sadly seemingly true) statement--
Maybe my “brand” should be
this--”Jim Koski—Media Wh*re”.
(By the way, I don't remember who gave
me that nickname a decade or two ago. All I know is that it seems to
be more true than ever these days.)
Don't worry; there's no way I'm going
to officially adopt THAT phrase as my brand, apt as it might be.
Maybe I just need how to figure out how to put that concept into a
two to five word phrase that sounds a lot better than “Jim
Koski—Media Wh*re”. The only problem is that with one exception,
I can't at the moment think of a phrase that encompasses everything I
do. I wish I could, but at least at the moment, I can't. Maybe you
guys have a better idea; if so, please let me know.
And thanks,
(jim@wmqt.com),
“Guy Who Talks Too Much”.
(p.s.--see? Not a very
good “brand”, is it? 8-))