Wednesday, February 14, 2024

Wednesday, 2/14

Happy National Chocolate Appreciation Day, everyone. Celebrate like it's the biggest holiday of the year.

Oh, wait. It's another holiday, too? Is that something I should know about?

8-)

Actually, Happy Valentine's Day, as well, at least if you're celebrating. And considering a piece of news I saw over the weekend, it might be a better thing to celebrate than National Chocolate Appreciation day. Why, you ask? Well, I answer...

Chocolate prices are about to skyrocket.

Because climate change is wrecking havoc on our planet things are being turned topsy-turvy all over the world. One of them is a bout of excessive rain in Africa that has caused the harvest of this year's cacao crop—the raw material of chocolate—to be almost negligible. And since Africa produces about two-thirds of all the world's cacao that means chocolate prices will be skyrocketing, at least until next year's crop comes in.

Assuming, of course, that next year's crop doesn't fall victim to climate change, as well.

I realize that won't affect most people. However, for those of us who (ahem) consider chocolate one of the four basic food groups sticker shock may become a part of our lives. So keep your fingers crossed this doesn't turn into a long-term problem.

I'd like to say I'm confident it won't, but I'm not. So please, keep those fingers crossed!

Speaking of Valentine's Day, I did a TV thing Monday that may, just may, have had something to do with the holiday. CLICK HERE & check it out--if you dare..

(jim@wmqt.com)


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